Case study

MundoNow: a media platform that owns its stack

First-party ad platform, headless edge CMS, and election coverage infrastructure for one of the largest U.S. Hispanic media companies.

The problem

A major digital media company running on legacy WordPress infrastructure, dependent on third-party ad tech taking margin and degrading page experience — in a market where speed, scale, and owning the audience relationship decide who survives.

The approach

Rebuild the stack as owned infrastructure, piece by piece, without stopping the newsroom: a headless, edge-delivered content platform; AdOS, a first-party ad serving platform running inside the company's own Cloudflare account; and purpose-built coverage infrastructure for high-traffic moments like elections.

The outcome

A media company that serves its own ads, owns its delivery path, and operates coverage infrastructure that scales to news-cycle peaks. (Outcome metrics pending publication approval.)

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